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The world of Cinema and Fashion shared a long lasting relation over the ages. It is the common practice of the people to implement fragments of cinema in their lives. Film happen to be the medium which provides everyone some moments of respite by exploring the depths of the surreal world, as it seems like their very own providence but is still away from their grip. Films have great capacity to influence the heart of the people in such a way that they tend to create a virtual world resembling the films they are fond of and try to accommodate themselves in it by putting on the appearance of the actors and actresses they admire. The young people generally possess the craving to adapt the fashion and style flaunted by the celebrities belonging to the silver screen. Their main intuition behind this is to become like them if not become them.
In India, the film industry is pronounced as Bollywood., which is a shortened immix of Bombay and Hollywood. Although the name of the film city has changed its form and became Mumbai but Bollywood retained its age old identity and continued mesmerizing the crowd with its exquisite charm. The Bollywood fashion is one of the factors that have an inevitable presence in the fashion circuit of India. Actually it can be very well said that the overall fashion culture of South Asia is somehow a representation of the Bollywood fashion phenomena.
As the Indian Hindi films began to gain éclat to the world spectators, sooner did the fashion trends of Bollywood were been enforced in the lives of the mass. The Bollywood celebrities also had a key role in shaping the mind of the people. There are many Bollywood stars who are been revered by the people to such a great extent that they often become the idols to the numerous fans who literally imitate them in ditto. The proof to this fact happens to be that, whenever a Bollywood celebrity endorses a product, the sales seem to reach soaring heights. The positive aspect of this is that, Bollywood has become the platform to make the various traditional Indian costumes, such as, Saree, Kurta, Salwar kameez, Sherwanis and many more globally acclaimed.
At present the cool Bollywood icons happen to be, Bipasha Basu, Madhu Sapre, Katrina Kaif, Dino Morea, and John Abraham. The main reason behind this is that, the young generations try to have their dream appearance true by replicating the hot and attractive looks of these fashionable performers.
Sigi believe that the Indian Silver Screen had immense influence on the fashion of the decade. Each of the movies act as a brand and the moment they are out in the market a fresh trend of fashion emerges.
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